CIBP

Last updated April 13, 2020

Marketing and Communications

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Marketing and Communications

Overview

Marketing and Communications

An introduction to the most important skills and most applicable tools of marketing management and communications.

Skills you will learn

 Understanding market insights
 Successful customer relationship management
 Evaluation of marketing campaigns

About this course

In this course, you will learn to create, deliver and communicate the value of a product to your customers and to build a strong customer relationship management.

The set of engagements necessary for successful marketing management include capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans. Important tools, like the BCG Matrix and the Ansoff Matrix, will help you to become a better manager.

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376 Students
28 Courses

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